Wingu Creatives was tasked with promoting Walenisi Fest Season 2, a major two-day event held in Kakamega on March 14-15. Our goal was to drive significant attendance while establishing the festival as a premier cultural event in the region.
Our Approach
Through strategically crafted campaigns across Meta platforms (Facebook and Instagram) and TikTok, we developed targeted content that resonated with local audiences and potential attendees. Our approach combined:
– Compelling visuals
– Platform-specific optimization
– Precise audience targeting to build momentum and generate excitement leading up to the festival.
Walenisi Fest Sn 2 Strategic Event Promotion Results
The results spoke volumes about our promotional effectiveness. The event drew
– Over 2,000 attendees on day one
– 5,000+ attendees on day two
By focusing our digital event promotion strategy on platforms where our target demographic was most active, we successfully met and surpassed all client goals for this event, establishing Walenisi Fest as a must-attend cultural celebration in the region while demonstrating Wingu Creatives’ expertise in event promotion and digital marketing.